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新兴媒体在推动企业思想政治工作中的作用越来越广泛、越来越重要,官网、微信在我们的生活中无所不在,从党中央到地方企业都充分利用着新兴媒体来传递声音,树立形象,新兴媒体在推动企业思想政治工作中有其独特的优势,也存在着一定的问题。笔者在对本单位的员工进行了调研之后,结合本单位实际进行了分析并提出了一定解决思路,希望能够对企业利用新兴媒体推动思想政治工作有一定的帮助。
The role of emerging media in promoting ideological and political work of enterprises is becoming more and more widespread and important. The official website and WeChat are ubiquitous in our lives. From the Party Central Committee to local enterprises, they make full use of the emerging media to convey their voice and establish an image, Emerging media have their unique advantages in promoting the ideological and political work of enterprises, but also have certain problems. After conducting an investigation of the employees in this unit, the author analyzed and put forward certain solutions in light of the actual situation of the unit and hoped that it would be helpful for enterprises to use new media to promote ideological and political work.