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体育正越来越多的受到关注,而大众传播尤其是电视也得到了广泛的研究,将两者分开来讨论或仅仅并列研究,在信息主导的当今社会已经不合时宜。体育是社会文化的一部分,不可能独立于社会文化之外,而大众传播是社会文化的主导者,体育本就应当和其他媒介以及与媒介相关的社会关系一起研究。所以,对体育和媒介结合体的典型——体育媒介事件的电视文本进行研究,可以探究在如今信息主导的社会中,体育的本质功能是否发生了位移和重构,媒介化后的体育如何影响了人们的生活,体育自身的意义和内容是否得以改变等等一系列问题。
Sports are gaining more and more attention. Mass media, especially television, have also been extensively studied. The two are discussed separately or only in parallel, and the information-led modern society is outdated. Physical education is part of social culture and can not be independent of social culture. Mass communication is the dominant social culture. Sports should have been studied together with other media and social relations related to the media. Therefore, a study of the television texts of sports media events, typical of sports and media associations, can explore whether the essential functions of sports are displaced and reconstructed in today’s information-led society and how sports after mediaization affect The people’s life, the meaning and content of sports itself can be changed and so on a series of questions.