进入90年代以来,我国的市场供求关系发生了历史性的转变,由长期“供不应求”转为“供过于求”。消费需求变化趋势1.消费多元化过云,消费者的消费大多局限在吃、穿、用方面,而今天的消费扩展到住、游、玩、健、学等多个方面。人们的消费需求从过去单一的物质需求向物质、精神及生态多元需求转化。据国家旅游局的信息,近年来以家庭为主出门旅游的人数逐年增加,1999年比1998年翻了一番。2.消费层次化从消费者 Since the 1990s, there has been a historic change in the market supply and demand in our country, from the oversupply of long-term “in short supply ” to ". Changes in consumer demand 1. Consumer diversification Over the cloud, consumer spending is mostly limited to eat, wear, use, and today’s consumption extended to live, travel, play, health, learning and other aspects. People’s consumption needs transform from the single material needs of the past to the multiple needs of material, spiritual and ecological. According to the National Tourism Administration, the number of family-oriented trips in recent years has been increasing year by year and doubled in 1999 over 1998. 2. Consumer hierarchy from the consumer