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《市场营销学》是一门建立在经济科学、行为科学和现代管理理论之上的应用科学,是现代企业经营管理的重要内容、关键环节和主要手段,是本科院校管理类各专业的核心课程。作为转型发展中的本科院校,近年来西安财经学院行知学院一直把校级优秀课程建设作为深入推进高等教育教学改革的重要内容,积极致力于开展课程改革和建设工作。截止目前,学院已建成包含《市场营销学》在内的10门校级优秀课程。
Marketing is a applied science based on economic science, behavioral science and modern management theory. It is an important content, key link and main means of modern enterprise management. It is the core of various management major in undergraduate education course. As a transitional undergraduate college, in recent years, Xingzhi College of Xi’an University of Finance and Economics has always regarded the construction of excellent courses at colleges and universities as an important part of deepening the teaching reform in higher education, and actively devoted itself to carrying out curriculum reform and construction. Up to now, the college has built 10 excellent courses including “Marketing”.