首都博物馆作为社会教育机构,担负着普及科学文化知识,弘扬地区民族和地域文化的责任和使命。但随着社会公众需求的不断提高,博物馆宣传推广的传统模式在时间、空间、信息传播时效、受众群体等方面相对滞后,需要突破原有宣传、展示手段,充分满足公众需要,而互联网恰恰能够提供这种条件。一、网络技术具有宣传博物馆、展示藏品的强大优势互联网的出现是人类通信技术的一次革命,是相互交流、相互沟通、相互参与的互动平台。胡锦涛总书记在考察人民网工作时曾指出,“随着信息技术的快速发展,互联网已经成为人们获 As a social education institution, the Capital Museum is responsible for popularizing scientific and cultural knowledge and carrying forward the responsibility and mission of the regional nationalities and regional cultures. However, with the continuous improvement of social public demand, the traditional mode of museum publicity and promotion lags behind in terms of time and space, information dissemination and audience, and needs to break through the original propaganda and display means to fully meet public needs. The Internet can exactly Provide this condition. I. Network Technology Possesses Propaganda Museum and Displays the Strong Advantages of the Collection The advent of the Internet is a revolution in human communication technology and an interactive platform for mutual exchange, mutual communication and mutual participation. During his visit to People’s Daily, General Secretary Hu Jintao pointed out: ”With the rapid development of information technology, the Internet has become the