经济一体化导致文化的趋同,逐渐淡化民族鲜明个性和独立品格。伴随文化生态急剧改变,非物质文化遗产渐渐失去原有的存在土壤和社会环境。“环境友好”理念的提出,可使非物质文化遗产在与之相适应的文化生态环境间得到存活。能为我国旅游开发、发展经济、传播文化提供有益的理论依据和有价值的资源,开创非物质文化遗产资源保护与开发和谐共生的双赢局面。 Economic integration led to the convergence of cultures and gradually diminished the distinct national character and independent character. With the drastic changes in cultural ecology, the intangible cultural heritage gradually loses its original existing soil and social environment. “Environmentally friendly ” concept put forward, can make the intangible cultural heritage in its adaptation to the cultural and ecological environment to survive. It can provide useful theoretical basis and valuable resources for China's tourism development, economic development and cultural transmission, and create a win-win situation for the protection and development of intangible cultural heritage resources.