实体店高涨的“逼格”如果不是为了真正有价值的消费体验,不是为了促进销售,就是在耍流氓。在线下或以线下为生意主体的企业纷纷担心线上电商抢了自己的生意,急冲冲“触电”的时候,埃森哲却通过一项调研得出了令人惊讶的数据:未来计划更多通过实体店购物的消费者比例从一年前的18%攀升至26%;表示实体店“非常方便/方便购物”的客户达到93%,远高于网络和移动设备。这多少能给线下的实体零售商带来一点信心。但毋庸置疑的是,实体店也必须跟上消费 Physical store high “Forced ” If not for the real value of the consumer experience, not to promote sales, is playing rogue. Across the Internet or offline business as the mainstay of the business are worried about online business robbed his own business, rush “” electric shock “when Accenture has come to a surprising data through a survey: the future plan More consumers who shopped through physical stores climbed from 18% a year ago to 26%; those who said their physical stores were ”very handy / handy for shopping" reached 93%, far above the network and mobile devices. This will give some confidence to offline physical retailers. However, there is no doubt that physical stores must also keep up with consumption