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举目海内外,凡成功的企业,其企业宣传亦是成功的。因此,企业宣传对一个企业的生存、成长和发展的确是十分重要的。 那么,企业宣传担负着什么样的任务呢? 笔者认为,它担负着企业内、外两个方面的艰巨任务。 企业对内的宣传任务,主要有六个方面:其一,企业精神的宣传。其二,政策宣传。其三,法制宣传。其四,企业管理的宣传。其五,企业员工素质的宣传。其六,信息宣传。
Look around at home and abroad, where the successful business, its corporate publicity is also successful. Therefore, it is indeed very important for a company to promote the survival, growth and development of an enterprise. So, what kind of mission is the corporate propaganda? In my opinion, it shoulders the arduous task of both internal and external aspects. The propaganda task within the enterprise, there are six main aspects: First, the promotion of entrepreneurship. Second, policy advocacy. Third, legal publicity. Fourth, the promotion of business management. Fifth, the quality of corporate staff publicity. Sixth, information publicity.