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本文基于大陆的综艺娱乐节目,研究大陆综艺娱乐节目出现同质化现象的原因,并观看从国外引进的优秀节目来找出大陆节目的优点与缺点。并且研究如何去改变大陆综艺节目的现状,如何突破与创新。查阅相关的资料,并借鉴优秀节目研究他们的创作模式与节目运营的管理模式,做出能够改善大陆综艺节目同质化现象的措施并且研究出能让大陆综艺娱乐节目在未来的道路上创造出属于自己的优秀节目的策略。
Based on the Mainland variety entertainment program, this article explores the reasons for the homogenization of entertainment programs in mainland China and looks at the advantages and disadvantages of mainland programs introduced by excellent programs imported from abroad. And how to change the current situation of variety shows in mainland China, how to break through and innovate. Access to relevant information and learn from outstanding programs to study their creative mode and program management mode of operation to make to improve the homogenization of the variety show in China and the measures to make the mainland variety show on the road to create Strategy that belongs to own good show.