著名经济学家于光远曾说,“国家富强靠经济,经济繁荣靠企业,企业兴旺靠管理,管理的关键在于文化。”企业文化是企业的灵魂,它不仅具有管理中软约束的功效,更具提高企业软实力的作用。作为一种现代化的管理手段,企业文化在企业发展中越来越受到重视,尤其在一些大型集团性企业中,面广人多事杂,管理链长,更需要通过企业文化来加强管理的有效性。然而,在集团性的企业文化建设实践上,往往会出现这样的情况,即:母公司想推行大一统的企业文化,但由于该集团拥有不同 Yu Guangyuan, a famous economist, once said: “The key factor of our management lies in the fact that the country is prosperous and relies on its economy and prosperity. The key to its management lies in its culture.” "Corporate culture is the soul of an enterprise. It not only has the power to manage soft constraints , More to enhance the role of enterprise soft power. As a modern management method, the corporate culture is getting more and more attention in the development of the enterprise. Especially in some large-scale conglomerates, it is necessary to enhance the effectiveness of management through corporate culture . However, in the practice of corporate culture building, it often happens that the parent company wants to promote a unified corporate culture, but because the group has different