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经济全球化、市场国际化对高职高专营销与策划专业人才培养提出了新的要求,为此我院经济管理系通过企业调研、毕业生跟踪调查和走访学生实习、就业企业,结合实际认为构建一套结合现代企业营销岗位要求和营销人员能力相适应的营销与策划专业人才培养方案势在必行,也是我院营销与策划专业今后良好发展的必然之路,为此,在国家、学院对高职各专业人才培养研究的前提下,进行了营销与策划专业人才培养模式的改革。
Economic globalization and market internationalization put forward new requirements for marketing and planning professional talents training in higher vocational colleges. Therefore, our department of economics and management, through the investigation of enterprises, graduates follow-up survey and visiting students’ internships and employment enterprises, combined with the actual situation It is imperative to construct a set of marketing and planning professional talent training plan which is compatible with the demands of modern enterprise marketing and marketing personnel and is also the inevitable way for the good development of our marketing and planning profession in the future. Under the premise of researching and cultivating all kinds of professional talents in higher vocational colleges, the reform of marketing and planning professional personnel training mode was carried out.