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面对瞬息万变的市场形势,国泰航空公司的应对战略充分考虑了各种变数,如燃油价格、机队部署以及全球贸易格局的波动等等。在过去12个月里,所有这些变数在全球市场都出现了明显的变化。针对这些变化,国泰航空公司采取了一系列的应对措施,其中包括削减运力,实施员工特别休假计划,调整航班密度,加大对新市场的开发力度。另外,由于全球经济衰退,该公司还推迟了一个货运站的建设计划,以降低成本支出。
Faced with the rapidly changing market situation, Cathay Pacific’s response strategy took full account of various variables such as fuel prices, fleet deployment and fluctuations in the global trade pattern. In the past 12 months, all of these variables have seen significant changes in the global market. In response to these changes, Cathay Pacific adopted a series of countermeasures, including cutting capacity, implementing employee leave plans, adjusting flight densities and increasing the development of new markets. In addition, due to the global economic downturn, the company also postponed the construction of a cargo terminal to reduce costs.