在竞争日益激烈的商品市场,素有“无声的推销员”之称的商品包装,占有举足轻重的战略地位。货真价实的商品,配上恰到好处的包装,就如虎添翼,大大增强商品的魅力与竞争力,诱发消费者潜在的购买欲望,成功地开拓、发展、占领市场。包装,既是一门艺术,又是营销一大策略。 一、匠心独远——幽默包装策略。即抓住产品特性,巧妙运用夸张、比喻、拟人等表现手法,通过形状、文字、图案的有机结合,精心设计出具有幽默效果的包装,从而收到引人入胜,浪漫谐趣的艺术效果,促进销售。如我国贡酒包装,采用白瓷、黑纹,大腹便便的酒瓶造型,瓶盖为黑色“官”帽,瓶身是一件“官”袍,上有黄色折扇一 In the increasingly competitive commodity market, commodity packaging, known as the “silent salesman,” occupies a pivotal strategic position. Genuine goods, coupled with just-in-time packaging, are even more powerful, greatly enhancing the attractiveness and competitiveness of products, inducing potential purchase desires of consumers, and successfully developing, developing, and occupying markets. Packaging is both an art and a marketing strategy. First, ingenuity - humor packaging strategy. In other words, product characteristics are grasped, skillful use of exaggeration, metaphor, personification and other expression techniques. Through the organic combination of shapes, characters, and patterns, a humorous package is carefully designed to receive attractive and romantic artistic effects and promote sales. . For example, our country’s tribute wine packaging adopts white porcelain, black lines and potty wine bottles. The bottle cap is a black “official” cap. The bottle body is an “official” robe with a yellow folding fan on it.