大数据对媒介环境的影响,首先体现在理念方面。媒体逐渐意识到数据的重要性,以数据为主,加大对受众媒介接触的研究,从原本以“内容为王”的理念,转变成全方位的“服务为王”的理念:即通过不断开放数据库,促进数据资源的流通,充分使用新、旧数据资源,从而达到从数据信息到数据产品的过渡。 The impact of big data on the media environment is reflected in the concept first. The media is gradually aware of the importance of the data, focusing on the data and increasing the research on media contact with the audience. From the original idea of ​​“content is king” to the all-round concept of “service is king” That is, through the continuous opening of the database to promote the flow of data resources, make full use of new and old data resources, so as to achieve the transition from data and information to data products.