浙江茶机企业在我国茶机行业中占有很大的比重。近年来由于茶叶市场疲软,浙江茶机企业普遍出现严重滑坡,产品库存积压,部分企业转产以致倒闭。怎样走出困境去创造再度辉煌,这是茶机界经常议论的话题。下面拟就茶机企业的营销策略谈谈笔者的粗浅见 Zhejiang tea makers have a large share in the tea industry in China. In recent years, due to the weakness of the tea market, Zhejiang tea makers have generally experienced a serious downturn, resulting in a backlog of product inventories, and some companies have turned production to close down. How to get out of the predicament to create another glory is a topic that is often discussed by the tea industry. The following will talk about the author’s superficial views on the tea makers’ marketing strategy