在国家自然史博物馆度过了一个下午的我突然想到了一个比喻。苹果公司最杰出的地方并不在于它是世界上最有价值的面向消费者的品牌,也不在于过去的10年里它的股价优于谷歌。苹果公司最有个性的地方是在相当长的一段时间里——在它出现在地球上的33年终的20多年里——一直在瞄准利基市场。如果我们想要寻找历史上和苹果一样的东西的时候,我们会找到我们自己。我们长 I spent an afternoon at the National Museum of Natural History, and suddenly I came up with a metaphor. The best part about Apple is not that it is the most valuable consumer-facing brand in the world, nor that it’s outperforming Google over the past decade. The most personal part of Apple is that it has been targeting niche markets for quite some time - more than two decades after its 33rd year on Earth. If we want to look for things that historically were the same as apples, we find ourselves. We are long