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随着产业跨界与融合现象越来越多,管理者需要具备更加开放的思维、创新的精神和“融入”的意识。摄影/刘奔目前,中国拥有直销牌照的企业已有40家,仅2013年一年就增长了8家,这是历年之最。同时,还有多家企业正在申请牌照。良好的市场前景也意味着行业竞争的加剧。而直销业的规范化发展是2014年的主题。直销业竞争加剧就行业趋势而言,在2014年进入直销行业的产品领域还将扩大。许多直销企业都在继续增强生产研发实力、开发新产品、加强品牌建设。而众所周知,直销行业还存在着无序竞争、夸大宣传等问题。在安利看
With more and more industry cross-border and integration, managers need to have a more open thinking, innovative spirit and “integration” awareness. Photography/ Liu Ben Currently, there are 40 companies that have direct sales licenses in China, which has increased by 8 in 2013 alone, which is the highest in the calendar year. At the same time, there are a number of companies that are applying for licenses. A good market outlook also means that the industry is becoming more competitive. The standardization of the direct selling industry is the theme of 2014. Intensified competition in the direct selling industry In terms of industry trends, the product areas that entered the direct selling industry in 2014 will also expand. Many direct selling companies continue to strengthen their R&D capabilities, develop new products, and strengthen brand building. As we all know, the direct selling industry still has problems such as disorderly competition and exaggerated propaganda. Look at Amway