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体育赛事一直都是广告主不能错过的营销热点。2016年作为体育大年,在NBA总决赛结束后,迎来了欧洲杯,8月份又迎来了四年一次的奥运会。万众瞩目的里约奥运会,给人留下许多精彩的瞬间:傅园慧的“洪荒之力”、秦凯在跳水池边的求婚以及中国女排重回世界之巅等等,都变成了脍炙人口的“段子”和传奇。而在这些“段子”和传奇的背后,当然少不了各大品牌精心策划的营销大战。如今的体育营销到底该怎么玩?相信每个品牌都有不同的
Sports events have always been a marketing hot spot advertisers can not miss. As a year of sports in 2016, the European Cup was ushered in after the NBA Finals ended and the Olympic Games was held in August once in four years. Much attention was given to the Rio Olympic Games, leaving many wonderful moments: Fu Yuanhui’s “Power of the Forced”, Qin Kai’s proposal to marry by the pool and the top of the Chinese volleyball team to return to the world, etc., have become popular. “Duan Zi ” and legend. Behind these “Duanzi ” and the legend behind, of course, major brands carefully planned marketing wars. Today’s sports marketing in the end how to play? I believe each brand has a different