“走转改”活动正在对宣传性的电视新闻节目进行改革。“国庆走基层”系列节目中显示出这次改革具有选题贴近群众,以一线劳动者为采访对象,记者进行体验式采访的特点。而这形式多样的一系列节目也为加强宣传性电视新闻节目的传播效果提供了启示,如使用故事化的叙事手法、提高出镜记者的素质、运用形式感强且有感染力的画面与编排手法。 “Move to change ” campaign is reforming the propaganda television news program. “National Day walking grass-roots ” series shows that this reform has the theme of close to the masses, with first-line workers as interviewees, journalists to experience the characteristics of interviews. A series of programs of this kind also provide enlightenment for enhancing the dissemination of the propaganda TV news programs. For example, they use storytelling narrative techniques to improve the quality of appearance reporters, and use powerful and contagious images and orchestrations .