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创意大师奥格威曾指出,“伟大的创新是疯狂、智慧和美丽的组合,一个伟大的创意可以改变我们的语言,使品牌一夜成名。”可见,标志设计中,创意的作用无疑是十分重要的。创新性和独特的创意,可以成功地诠释设计的需求。文章主要介绍了创意思维的基本特点及创意思维与标志设计的联系,指出创意思维是做好标志设计的灵魂和根本,同时对创意思维在标志设计中的具体应用做了研究。
The creative guru Ogilvy has pointed out that “great innovation is a combination of craziness, intelligence and beauty, a great idea that can change our language and make the brand fame overnight.” Clearly, the role of creativity in a logo design is undoubtedly Very important. Innovative and unique ideas can successfully interpret design requirements. The article mainly introduces the basic characteristics of creative thinking and the connection between creative thinking and logo design. It points out that creative thinking is the soul and foundation of logo design, and at the same time studies the concrete application of creative thinking in logo design.