目前,随着我国、特别是重庆高等职业教育的迅速发展和崛起,重庆乃至全国高职院校之间的生源竞争愈演愈烈,高职教育“招生难”的问题日益突出,招生工作面临巨大压力与挑战,采取什么样的策略搞好招生宣传成了学院工作的重中之重。本文通过调查分析现阶段招生宣传的现状,寻找高职院校招生宣传相应策略。 At present, with the rapid development and rise of higher vocational education in our country, especially in Chongqing, the competition among students in higher vocational colleges in Chongqing and even in China is intensifying. The problem of higher vocational education is more and more serious, and enrollment is facing a huge problem Pressure and challenges, what kind of strategy to do a good job enrollment and promotion has become the top priority of the college. This article investigates and analyzes the status quo of enrollment and publicity at the present stage and looks for the corresponding strategies for enrollment promotion in higher vocational colleges.