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文化品牌是一种综合竞争力的体现,发展文化产业,提升中国文化国际影响力都离不开文化品牌建设。尤其是在各国间文化竞争日益激烈的背景下,我国更应该加快文化品牌建设,积极打造出一批具有国际知名度的文化品牌。
Cultural brand is a manifestation of comprehensive competitiveness. It is inseparable from cultural brand building to develop cultural industries and enhance the international influence of Chinese culture. Especially in the increasingly fierce cultural competition among countries, our country should speed up cultural brand building, and actively create a number of internationally renowned cultural brands.