论文部分内容阅读
图书出版产业具有一条完整的产业链和出版社内部经营价值链。由于技术、政策和社会变化,这条传统的价值链正在发生一系列的变革。图书出版企业要想在新的商业环境下继续保持竞争力,必须采取适应这些变革的经营模式和经营策略。在做精做强产业价值链局部环节即出版企业内部经营链条的基础上,影响、整合乃至掌控产业价值链,占据产业利润制高点,是优势图书出版企业发展核心竞争力的内在要求,也是出版企业发展战略方向与经营重点。
Book publishing industry has a complete industrial chain and publishing house internal operating value chain. Due to technical, policy and social changes, a series of changes are taking place in this traditional value chain. Book publishing companies in the new business environment to continue to remain competitive, we must take to adapt to these changes in business models and business strategies. Based on the internal chain of the publishing enterprise, which is the partial link of the value chain of the refined and stronger industries, the influence, integration and even control over the value chain of the industry occupy the commanding height of industrial profits. These are the intrinsic requirements for the development of the core competitiveness of the superior book publishing enterprises and also the publishing companies Development strategy and business focus.