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传统电视节目为王,城市电视终端为王。在抢占资源上,我们始终坚持 “以资质谋资源、以资源融资金、以规模求效益”的方针,成效显著。龟山大屏的成功开亮和与稻花香集团1200万元/年的合同金额创造了当年收回投资成本并盈利的佳话,是当之无愧的“中国户外广告之王”。较之于传统电视,城市电视作为户外主流视频传媒,其发展空间无疑是一片广阔的蓝海。三年内城市电视将绝对占领户外主导地位。届时其政治影响力、社会关注度和广告创收能力将大幅提升,必将成为台控产业新亮点。
Traditional TV shows are king and city TV terminals are king. In the preemption of resources, we have always adhered to the principle of “seeking resources by means of qualifications, financing by means of resources and seeking efficiency by scale,” with remarkable results. The successful opening of the Kameyama screen and the contract amount of 12 million yuan / year with Dahua Huaxiang Group created the story of recovering the investment cost and making profits in the current year. It is a well-deserved “king of outdoor advertising in China.” Compared with traditional television, urban television as the outdoor mainstream video media, its development space is undoubtedly a vast blue ocean. City TV within three years will definitely dominate the outdoor dominance. By then, its political influence, social attention, and advertising revenue-generating capacity will increase substantially, and will surely become a new bright spot in Taiwan’s control industry.