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微信公众订阅号运营本身就属于传播行为的范畴,为了更加清楚明了的分析“西安万科”微信公众订阅号的运营策略,本文主要从传播内容角度,使用内容分析的方法对“西安万科”微信公众订阅号的运营进行分析。
WeChat public subscription number operation itself belongs to the scope of communication behavior. In order to analyze the operation strategy of “Xi’an Vanke” and “WeChat public subscription number” more clearly, this article mainly uses the method of content analysis on “Xi’an Vanke ”WeChat public subscription number of the operation analysis.