当下传统媒体人面临着现实纠结:一方面是党和人民的重托与期待;一方面却是影响力的逐年下滑,以及广告经营的“断崖式”下滑趋势。在纸媒发展面临前所未有压力下,如何突破瓶颈制约,尤其对处于省级以上媒体与县域自身传播框架夹缝中、被“悬空”的地市党报而言,如何寻找平衡点,生死攸关。本文是闽东日报社在新媒体时代提高影响力的探索与思考。 At present, the traditional media people are confronted with the tangled reality: on the one hand, they are the heavy trust and expectation of the party and the people; on the other hand, they are declining in influence year by year and the declining trend of the “steep cliff” type of advertising business. Under the unprecedented pressure of paper and media development, how to break through the bottleneck constraints, especially for the local party newspapers that are “floating” in the cracks between the media above the provincial level and the county itself, how to find a balance between life and death. This article is the exploration and thinking of Mindong Daily in raising the influence in the new media era.