体验经济的到来,使得消费者的个性化追求不断的膨胀。这种个性化的消费观被看做是个人体验的满足。产品设计以批量化生产为标准,注定了其设计充满了机械,理性,自然缺少了感性。消费者在购买产品中,产生的消费观,是充满感性的。这样的感性价值,为体验设计带来了新的产品创新的设计出发点。 Experience the economy, making the pursuit of personalized consumers continue to expand. This personalized view of consumption is seen as a personal experience of satisfaction. Product design to mass production as the standard, doomed its design is full of mechanical, rational, natural lack of sensibility. Consumers in the purchase of products, resulting in consumer attitudes, is full of emotional. This emotional value, for the design experience has brought a new product innovation design starting point.