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随着大众传播技术的飞速发展,P2P网络电视技术迅速进入受众视野,并对传统电视广播媒介产生很大影响。在互联网的P2P技术平台下,网络电视系统以其对等,交互,兼容的优势不断发展,与即时通讯系统一起成为受众广泛使用的一种网络服务。随着用户数量的不断增长,P2P网络电视不仅成为一种深入人心网络技术,也逐渐形成全新的传播理念。而广告出现在网络电视节目中已成数字广告中不可阻挡的趋势,广告作为P2P网络电视的主要盈利方式,直接影响着网络电视的发展。
With the rapid development of mass communication technology, P2P network TV technology has rapidly entered the audience’s perspective and has a great impact on the traditional television broadcasting media. Under the P2P technology platform of the Internet, the network TV system has been developed with its advantages of reciprocity, interaction and compatibility, and becomes an Internet service widely used by the audience together with the instant messaging system. With the continuous growth of the number of users, P2P network television has not only become a popular network technology, but also gradually formed a new concept of communication. The advertisement appears in the network television program has become an irresistible trend in digital advertising, advertising as a P2P network TV’s main profit directly affect the development of network television.