企业文化是企业战略制订和执行的微观环境。优秀的企业文化既有助于企业战略的制订,还可以推动企业战略的有效执行。为了战略的成功实施,企业需要建立与之相适应的文化。建设优秀的企业文化,本身也是战略的重要组成部分。 Corporate culture is the micro-environment for the formulation and implementation of corporate strategy. Excellent corporate culture not only contribute to the formulation of corporate strategy, but also can promote the effective implementation of corporate strategy. In order to successfully implement the strategy, companies need to establish a culture of adaptation. Building a good corporate culture is an important part of the strategy itself.