处于商业3.0之下的传统电商,又准备要被哪些商业形态取代呢?很多迹象早在数年之前就已经潜藏在某些社会现象里,隐隐开始驱动这一变革。这些现象最初的导因,主要来自两方面:一是消费者自我意识的觉醒,二是技术驱动。以中国来说,成长过程集三千宠爱在一身的独生子女一代,已经渐渐成为主力消费族群,这样成长背景的人们,更容易以自我为中心,追寻和构筑自己心中的乌托邦;而愈来愈可预期的经济富足鼓励了大众的消费信心,为“非生活必须”的长尾消费内容带来无限可能,这是商业3.0崛起的基础。但是持续丰裕的生活终将带来消费者 Where are the traditional e-commerce providers under Commercial 3.0 that are ready to be replaced by many commercial forms? Many of the signs have long been hidden in certain social phenomena a few years ago and are beginning to drive this change. The initial causes of these phenomena, mainly from two aspects: First, consumer self-awareness of awakening, and second, technology-driven. For China, the one-child-generation generation that has grown in favor of three thousand has gradually become the dominant consumer group. Therefore, people with such a growing background are more likely to pursue and build their own utopia in their own right. Predictable economic enrichment encourages mass consumer confidence and creates boundless possibilities for long tail consumption of “non-life musts,” which is the basis for the rise of Business 3.0. But the continued abundance of life will eventually bring consumers