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一、研究背景当今社会,我们都生活在一个被广告包围的世界中,只要我们有意识,都会看到或者听到不同种类的广告。有时在不经意的交谈中也会冒出几句大家耳熟能详的广告语。然而电影植入式广告,这种新形式的广告发展速度迅猛,但其中对有些部分影视植入式广告却褒贬不一。为了让广告更好地融入大家的日常生活,给大家带来引导作用,研究电影植入式广告的发展趋势就是一个必要的过程。二、电影植入式影视广告概述
First, the research background In today’s society, we all live in a world surrounded by advertising, as long as we are conscious, will see or hear different types of advertising. Sometimes inadvertently talk will emerge a few people familiar with the slogan. However, film-based advertising, the rapid development of this new form of advertising, but some of the film and television placement ads are mixed. In order to make the ads better integrate into everyone’s daily life, to bring guidance to everyone, the development trend of film implanted advertising is a necessary process. Second, film implanted video advertising overview