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尽管近年来遭遇了全球经济危机和金融危机,但中国企业从未停止全球化发展的前进步伐。对于进军全球市场的企业而言,某些挑战具有共性,某些挑战则具体取决于企业所处的地区、行业、企业类型和发展阶段。中国企业应该认清这一独特的大环境,在汲取领军者的宝贵经验的基础上,依据自身情况定制解决方案以应对不同的挑战。世界经济论坛(又称“达沃斯”)携手思略特咨询公司组成课题组,以120家领先的中国全球化企业为样本,
Despite the global economic crisis and financial crisis in recent years, Chinese enterprises have never stopped the progress of globalization. For companies entering the global market, some of the challenges are common, some of which are specific to the region, industry, type of business and stage of development. Chinese enterprises should recognize this unique environment, learn from the leader’s valuable experience, and customize solutions according to their own situations to meet different challenges. The World Economic Forum (also known as “Davos”) and Sylvestre consulting company formed a task force to 120 leading Chinese enterprises in the global sample,