一、现代标志设计标志设计作为现代视觉传达的一个重要组成部分,有其独特的艺术语言:简单明了、含义准确、易认易记、易理解欣赏、有“点”的集中效果。它像信号一样使人们在一瞬间注意到它、并识别和记住。这符合现代媒介的传播特点。因此,作为视觉图形,标志的强烈的传达功能。它是设计品牌的一个核心元素,在世界范围内容易被人们理解、接受、运用,成为国际化的视觉语言。那现代标志设计是不是就要摒弃传统,隔绝陈旧过时以体现 First, the modern logo design Logo design as an important part of modern visual communication, has its own unique artistic language: simple and clear, accurate meaning, easy to remember, easy to understand and appreciate, with “dot ” the concentration effect. It signals people to notice it in a flash and recognize and remember. This is in line with the spread of modern media features. Therefore, as the visual graphics, the logo of the strong communication function. It is a core element of designing a brand that is easy to understand, accept, use and become an international visual language in the world. That modern logo design is not to abandon the traditional, isolated from obsolete to reflect