在企业现代管理问题上,我想有两 点很重要:第一是公司治理制度,第二 是品牌形象。今天我的发言重点是谈品 牌问题。我想首先请你们想一想一个名 字,你尊敬的一个人的名字,很显然每 一个人的答案是不一样的。这就涉及到 品牌形象的问题,你的朋友的品牌形象 问题。对公司而言,品牌是人们在购买 产品或者订购某项服务的时候愿意参考 In the modern enterprise management issues, I think there are two very important: the first is the corporate governance system, the second is the brand image. Today, my speech focuses on brand issues. I would first like to invite you to think of a name, the name of a person you respect, it is clear that each person’s answer is not the same. This involves the brand image, your friend’s brand image. For companies, the brand is people willing to refer to when purchasing a product or ordering a service