随着经济全球一体化趋势,更多国际知名品牌不断扎入中国市场,凭着他们的技术和经济实力冲击和占有国内市场,随着竞争的越来越激烈,使得国内外服装业的竞争的焦点更多地表现在服装的品牌营销竞争上,服装业品牌营销势在必行。本文浅谈我国服装品牌成长过程和服装品牌营销意义及策略。 With the trend of economic globalization, more international famous brands continue to tap the Chinese market, with their technical and economic strength impact and possession of the domestic market, as more and more intense competition, making the competition in the domestic and international clothing industry The focus is more on clothing brand marketing competition, apparel brand marketing is imperative. This article talked about the growth of China’s clothing brand and the significance of clothing brand marketing strategy.