在电视媒介产品的营销策略中,事件营销在近年来受到广大媒介经营者的高度关注,并得到广泛的运用,也收到良好的营销效果。一所谓事件营销(event marketing),是指企业围绕着既定的主题,借助社会热点、重大事件或利用有目的性活动的策划与实施,形成一定时期内密集的传播效应,以迅速提高品牌知名度与美誉度,并最终促进产品或服务销售的策略。 In the marketing strategy of TV media products, event marketing has been highly concerned by media operators in recent years and has been widely used and received good marketing results. A so-called event marketing (event marketing) refers to the enterprise around the established theme, with the help of social hot spots, major events or the use of purpose-oriented planning and implementation of activities, the formation of a period of intensive communication effect, in order to rapidly improve brand awareness and Reputation, and ultimately promote the sale of products or services strategy.