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美国汤姆森基金会编写的《新闻写作基础》教材一书中说:“你可以把马牵到水边,但你却无法强迫它饮水。当你把你的报纸送到读者手中,你也可能遭到类似的问题,无法强迫他阅读。不过,有一个办法可以诱使他阅读你的报道那就是精彩的标题。”[美]布雷恩·S·布鲁克斯、詹姆斯·L·平森、杰克·Z·西索斯著的《编辑的艺术》一书中写道:“好标题能吸引读者对新闻的注意,如果没有这些标题,新闻则可能被忽视。如果标题未能很好地推销内容或吸引读者的注意,当日的最佳新闻也可能会影响甚微或全无影响。”
The Thomson Foundation’s book The Basics of News Writing says: “You can take the horse to the water’s edge, but you can not force it to drink water. When you send your newspaper to the reader, you too There may be a similar problem that can not be forcing him to read, but there is a way to tempt him to read your report that is a wonderful title. ”“ [US] Bryan S. Brooks, James L. Pinson, In his book, The Art of Editing, by Jack Zissos, ”Good titles attract readers’ attention to the news, and without them, the news may be overlooked.“ If the title does not work well Promoting the content, or attracting readers’ attention, the best news of the day may or may not have any impact. ”"