【摘 要】
:
目前,我国广告行业存在结构混乱、进入门槛低、数量庞杂等诸多问题。据统计,仅北京就有大小数万家广告公司,尽管其中不乏国际知名4A公司,但大部分都是由十几人或几十人组成的
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目前,我国广告行业存在结构混乱、进入门槛低、数量庞杂等诸多问题。据统计,仅北京就有大小数万家广告公司,尽管其中不乏国际知名4A公司,但大部分都是由十几人或几十人组成的中小公司。随着我国经济持续走低,广告行业陷入困境,广告公司的竞争也进入白热化阶段。如何在激烈的竞争中生存下来,并不断发展壮大,已经成为很多广告公司所面临的重大问题。针对这个问题,本刊记者特意采访了蓝道广告公司总经理江绍雄。
At present, there are many problems in the advertising industry in our country, such as the chaotic structure, the low threshold for entry, and the large number of advertisements. According to statistics, there are only tens of thousands of advertising agencies in Beijing. Although many of them are internationally renowned 4A companies, most are small and medium-sized companies composed of dozens or dozens of people. As China’s economy continues to decline, the advertising industry is in a dilemma, the competition in advertising companies has entered a white-hot stage. How to survive in the fierce competition and continue to grow and develop has become a major issue facing many advertising companies. In response to this problem, correspondents specifically interviewed Blue Road, general manager of advertising Jiang Shaoxiong.
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