目前,我国动画产业日趋繁荣,而优秀作品尤其是原创性较强、艺术感强的动画作品却非常少,这在很大程度上是角色造型质量上不去,这已成为阻挠中国动画设计产业不断发展的一个重要瓶颈。文章主要分析如何将本土文化植入动画角色中,创造性的设计我国现代动画角色。 At present, the animation industry in our country is booming day by day. Outstanding works, especially those with strong originality and strong sense of art, are very few in nature. This is largely due to the lack of quality of character modeling. This has become an obstacle to China’s animation design industry An important bottleneck of continuous development. The article mainly analyzes how to implant local culture into animation characters and creatively design modern Chinese animation characters.