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随着社会消费水平的提高,消费者的品牌意识空前增强。不少行业都拥有一些名牌产品,像彩电业的长虹、康佳、海信,冰箱业的海尔,都已堪称响当当的全国名牌产品。但在大量的、多种类的农资产品中,在全国叫得响的产品却很少。例如,目前各省都有一项名叫“消费者最喜爱的农资产品”的评选活动。但农资产品里上榜率高的产品却寥寥无几,此省的“最喜爱”与彼省的“最喜爱”完全不同。造成这种现象的原因是多方面的。
With the increase in the level of social consumption, consumers’ brand awareness has increased at an unprecedented rate. Many industries have some brand-name products, such as Changhong, Konka, Hisense of the color TV industry, and Haier of the refrigerator industry, which have all been well-known nationwide brand names. However, in a large number of a variety of agricultural products, there are few products that can be heard in the country. For example, at present, each province has a selection activity called “consumer favorite agricultural products”. However, there are few high-ranking products in agricultural products. This province’s “favorite” is completely different from the province’s “favorite”. There are many reasons for this phenomenon.