论文部分内容阅读
作为营销战线的一名老兵,我要感谢中国市场学会组织实施的“中国市场总监业务资格培训认证。”我觉得,这是我营销生涯中一次及时的“空中加油”。通过这次认证培训,我发现平时的一些疑惑和低级错误很多源自对营销基本概念的忽视。实际上,对营销基本概念不清所导致决策失误的例子比比皆是,比如说谁都知道现在牛奶业竞争激烈,日子好过的企业不多,可还是不断地有企业携巨资往里挤,原因何在?去年底,在南京举办的“山田牛奶节”期间,我在当地某报看到一段评述性文字,大意是说在欧美等发达国家,人均
As a veteran of the marketing front, I would like to thank the China Market Institute for the organization and implementation of the “China Marketing Director qualification training certification.” “I think this is my marketing career in a timely manner,” refueling. “ Through this certification training, I found that some of the usual doubts and many low-level mistakes stem from the neglect of the basic concepts of marketing. In fact, the basic concepts of marketing unclear lead to many examples of policy mistakes, for example, everyone knows that the milk industry is fierce competition, the days are better than a small number of enterprises, but also continue to have huge amounts of money to squeeze, At the end of last year, during the ”Yamada Milk Festival " held in Nanjing, I read a commentary in a local newspaper to the effect that in developed countries such as Europe and the United States, the average per capita