论文部分内容阅读
“瞒天过海”是使用伪装的手段,引诱对方;利用机会,乘人之危来坐享成功的策略。也就是在外表上装作就要采取行动,对对方保持警戒之心,但实际上却不采取任何行动。如此反复伪装,使对方误以为这仅仅是虚张声势,而慢慢怠于警戒.这时即刻抓住对方的疏忽,乘虚而入,给予致命的一击。其关键在于一个“瞒”字,瞒得过则大功告成,瞒不过则弄巧成拙。例如,美国的“宝德尔和甘布尔”公司和日本的“克奥”公司关于新产品的交锋。“宝德尔和甘布尔”公司是一家跨国企业集团,其产品门类众多,但拳头产品则是高档次的洗发护发用品。在这一产品市场上,“宝德尔和甘布尔”的主要竞争对手是日本的“克奥”公司,后者以“克奥”系列的洗发香波和护发素饮誉世界,并拥有更高的市场占有率。
“Covering the sea ” is the use of camouflage means to lure each other; the use of opportunities, take the risk of people to sit and enjoy the success of the strategy. That is to say, we must take action on the external appearance to maintain the alertness of the other side, but in reality we will not take any action. So repeatedly camouflaged, so that each other mistakenly believe that this is just a bluff, and slowly lag in alert .At this moment to seize each other’s negligence, take advantage of, give a fatal blow. The key lies in a “deceive ” word, conceal it is done, hiding but self-defeating. For example, the United States “Bao Del and Gamble” and Japan’s “Keao” company on the confrontation of new products. “Bao Del and Gamble ” company is a multinational group, a wide range of its products, but the fist products are high-end shampoo and hair care products. In this product market, the main competitor of “Baird & Gamble” is Japan’s “Keao” company, which relies on the “Keao” series shampoo and conditioner The world, and have a higher market share.