经常去逛量贩店、连锁超市、连锁药妆店的消费者不难发现.这几年,强势的渠道商发展自有品牌(Private Brand/Label),抢食台湾民生消费用品市场大饼的情势愈演愈烈。渠道自有品牌商品的发展,势必对竞争市场上的品牌商品造成威胁,甚至有可能重整销售版图。对品牌商品的营销者来说,如何调整自家商品策略做出应对,成为一个重要的课题;对渠道商而言,如何与代工厂商协调合作进而实现双赢,如何说服消费者放下“心防”购买“价格低质量高”的自有品牌,也不是个简单 Frequent visits to discount stores, chain supermarkets, chain drug store consumers is not difficult to find.In recent years, a strong channel to develop its own brand of private label (Private Brand / Label), snatching Taiwan Minsheng consumer goods market pie situation Intensified. The development of channel-owned brand products is bound to threaten the brand products in the competitive market and may even resurface the sales territory. For brand marketers, how to adjust their own product strategies to respond to become an important issue; For channel operators, how to co-ordinate with the OEM manufacturers and thus achieve a win-win situation, how to convince consumers to let go “Buy ” low price high quality "own brand, is not a simple