阿狸、暴走漫画都是在互联网大环境下发展起来的,其不同于中国传统漫画和日本漫画,打破了传统只重视漫画本身的模式,借助互联网营销漫画,着重于漫画衍生品的开发,获得了巨大的经济效益,开创出一条漫画发展的新模式。本文论述了阿狸和暴走漫画的成功之路,并着重分析其衍生产品的开发,希望为中国漫画和漫画衍生品的发展提供借鉴。 A raccoon and ridiculous comic are all developed under the environment of Internet. Unlike traditional Chinese comics and Japanese comics, they break the traditional mode of focusing on the comic itself. With the help of internet marketing cartoons, they focus on the development of comic derivative products, A huge economic benefits, creating a new model of comic development. This article discusses the success of the Beaver and Rage Comics, and focuses on the analysis of the development of its derivative products, hoping to provide a reference for the development of China’s manga and comics.