得益于多年来持续的经济增长,充足的就业机会,火爆的证券市场,近几年,美国人的财富与收人出现了较大幅度的增长,消费者的购买力与消费愿望也不断增强,对商品市场的需求十分旺盛,美国零售业出现了空前的热销局面,消费热已成为推动美国经济增长的巨大动力。与其它西方国家相比,较少的进口限制及相对开放的市场,使来自世界各地的商品得已落户美国。这一商品供应丰富、服务系统高度发达的市场同时也造就了越来越多的挑剔、“调皮”的消费者,市场对生产商、供货商的要求随之也在不断提高。笔者现就近几年身处美国市场之中 Thanks to continuous economic growth over the years, abundant employment opportunities, and a popular securities market, the wealth and income of Americans have grown substantially in recent years, and consumers’ purchasing power and consumer aspirations have also increased. Demand for the commodity market is very strong, and the United States retail industry has seen unprecedented hot sales. Consumption has become a huge driving force for US economic growth. Compared with other Western countries, fewer import restrictions and relatively open markets have enabled goods from all over the world to be settled in the United States. The market with a rich supply of goods and a highly developed service system has also created more and more demanding, naughty consumers. The market’s demand for manufacturers and suppliers has also been increasing. The author is now in the US market in recent years