论文部分内容阅读
该书认为,在动画业风起云涌的当今,皮克斯还始终能保持动画界的王者之位,这一切背后的秘密就在于:不断推动创新的创意管理方式。《创新公司》一书是由皮克斯动画工作室联合创始人艾德·卡特姆与记者埃米·华莱士合写的,探究了皮克斯的成长经验与得失。提起美国的皮克斯,恐怕很多人感到陌生,似乎闻所未闻。可是如果说动画片《玩具总动员》、《海底总动员》、《飞屋环游记》,知道的人就多了。这些动画片就是出自皮克斯之手。
The book argues that at a time when the animation industry is surging, Pixar has always been able to maintain the throne of the animation industry. The secret behind all this lies in constantly pushing forward creative and creative ways of management. The Book of Innovative Companies, co-written by Ed Catterml, co-founder of Pixar Animation Studios, and Amy Wallace, a journalist, explores Pixar’s growth experience and gains and losses. Mention Pixar in the United States, I am afraid many people feel strange, it seems unheard of. However, if the animated “Toy Story,” “Finding Nemo,” “Flying House Travels” to know more people. These cartoons are from Pixar’s hand.