随着中西方文化交流的日益增多,各国间的业务往来日益频繁,广告,在商品的输入和输出过程中扮演着至关重要的作用。但是由于各国间的文化差异,广告的风格与表达千差万别。在广告翻译的实践过程中,我们应注意商品文化差异所带来的影响,不仅要翻译好输出国广告的目的与含义,还要翻译出符合输入国消费者理解的广告内涵。这就需要我们在文化方面多研究,多探讨。本文将文化作为切入点,分别从历史文化、思维方式、表达方式、风俗习惯四个方面,浅谈文化与广告翻译间千丝万缕的关系。 With the increasing number of cultural exchanges between China and the West, business between countries is increasingly frequent, and advertising plays a crucial role in the import and export of goods. However, due to the cultural differences between countries, advertising style and expression vary widely. In the practice of advertising translation, we should pay attention to the cultural differences brought about by the impact, not only to translate the purpose and meaning of the exporting country’s advertising, but also translated to meet the importing country consumer understanding of advertising content. This requires us to study more in culture, explore more. This article takes culture as an entry point, and talks about the inextricable relationship between culture and advertisement translation from the four aspects of history culture, thinking mode, expression mode and customs.