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在前两期中我们介绍了B2B市场中的新销售模式—CVM。和其他进入市场的策略一样,CVM战略是建立在以下四个互相联系的基石之上:客户分类策略、价值主张策略、销售流程策略和销售团队策略。从本期开始我们分别探讨这四个方面。
In the first two issues we introduced the new sales model in the B2B market, -CVM. Like any other on-market strategy, the CVM strategy is based on four interconnected cornerstones: client classification strategy, value proposition strategy, sales process strategy, and sales team strategy. From the beginning of this issue, we discuss these four aspects separately.