社会、文化、传播——这三者的血缘实在太近了,彼此互为中介,相互依存,相互作用。中国有这样一句古话:“皮之不存,毛将焉附”。可以说,社会、文化、传播三者之间存在着一种互为皮毛的关系。因此,我们在探讨西方传播学、努力创建我们自己的传播学的时候,千万不能脱离特定的社会现实和文化背景。舍此而产生的所谓传播学,就难免披上玄虚的色彩。 Social, cultural and communication - the bloodline of these three are too close, interdependent, interdependent and interdependent. There is such an old saying in China: “The skin does not exist, but the hair is attached.” It can be said that there is a reciprocal relationship between social, cultural and communication. Therefore, we must never deviate from the specific social reality and cultural background when we discuss western communication studies and strive to create our own communication studies. The resulting so-called communication science, it is inevitable to put on the color of mystery.