１９９９年春天美国自然资源保护评议会（ＮＲＤＣ）发表的一份报告称：“近年来美国瓶装水销售火爆，这是广告宣传导致公众感觉改变的结果，广告上的原始冰川和晶莹山泉使人想要纯净水．但是美国市场上出售的瓶装水未必比大多数自来水更纯净或更安全”． ＮＲＤＣ测试１０３个 A report published by the NRDC in the spring of 1999 said: “In recent years, the hot-selling bottled water in the United States has been the result of public awareness of the advertising campaign. The original glaciers and crystal springs in the advertisements make people think Pure water, but bottled water sold in the U.S. market may not be purer or safer than most tap water. ” 103 NRDC tests